LCW Wireless Debuts Innovative Mobile Advertising Technology in the State of Oregon, USA
"Cricket Perks" pilot program offers timely information, discounts and offers, underscoring a demand for good content and measurable ad results
Several Portland, Oregon-based companies have participated in a unique pilot program called "Cricket Perks", from LCW Wireless that provides free content and discounts exclusively to LCW’s customers. This innovative pilot program underscores a push by advertisers nationwide to find creative ways to reach potential customers. With consumers increasingly tuning-out TV, passing on print ads and ignoring Internet banners, the ubiquitous cell phone remains one of the few constants in Americans’ lives. And with initial results indicating that consumers are clicking through at an attractive rate, Cricket Perks is proving beneficial to consumers and advertisers alike.
Sep 30, 2008 || 1 Comment »
Campaigns Watch
Greystripe’s Full-screen Mobile Advertising Campaign for RadioShack Witnesses a 2.2 Percent Increase in Unaided Brand Awareness
Greystripe, the creators of the leading in-game mobile ad network and ad-supported mobile game distribution platform, teamed up with marketing research firm, InsightExpress, to gauge the effectiveness of the campaign using the mobile-specific research tool Mobile AdInsights. Greystripe had developed the mobile advertising campaign for RadioShack, the leading consumer electronics retail chain, to drive key brand and persuasion metrics in order to increase awareness of and purchase consideration for the RadioShack brand. On September 25, announced the results of the mobile advertising campaign with RadioShack.
Sep 30, 2008 || No Comments »
Industry News
Paramount Pictures Corporation Partners with Millennial Media to Create And Introduce Innovative Mobile Marketing Effort for Exciting Thriller
DreamWorks Pictures Takes Flight with Millennial Media to Launch Groundbreaking Mobile Advertising and Promotional Campaign For Highly-Anticipated Theatrical Release of D.J. Caruso’s Eagle Eye on September 26
Paramount Pictures Corporation, a unit of Viacom (NYSE: VIA, VIA.B), on September 24, announced that it has teamed with Millennial Media, Inc., the industry’s largest and fastest-growing mobile advertising networks company, to design and launch a revolutionary, innovative mobile advertising and promotional campaign surrounding the theatrical release of DreamWorks Pictures’ highly-anticipated film, Eagle Eye, which is a DreamWorks/Paramount distribution release.
The "Eagle Eye Mobile Challenge," which began September 8 and continues through September 28, represents Paramount’s most extensive mobile marketing initiative to date, and the largest ever for a fall theatrical release.
Sep 26, 2008 || No Comments »
Industry News
118//Media Partners With Call Genie to Deliver Self-Serve Advertising in Europe
Unique ad solution will enable 118//Media Limited (“118//Media”) to deliver the most highly targeted text advertisements to 118 118 callers in the United Kingdom
Call Genie Inc. (TSX:GNE), a leading provider of mobile local search and advertising solutions, announced on September 24, that The Number UK Ltd. (“The Number”), through its subsidiary 118//Media, the leading provider of Enhanced Directory Enquiries services in the UK, has selected Call Genie to deliver a "self-serve" advertising solution through a web-based campaign management tool. The solution, available across the UK later this year, will enable advertisers to create highly relevant mobile advertising campaigns with a greater degree of flexibility and precision targeting than ever before available, whilst maintaining complete visibility control of their ad spend.
Sep 26, 2008 || 1 Comment »
Industry News
Universal Press Syndicate Partners With Impact Mobile to Provide Mobile Push Publishing Solution to Newspapers
Universal Press Syndicate, the largest independent newspaper syndicate in the world, and Impact Mobile, an industry leader in mobile marketing and advertising technology announced that they are partnering to provide a mobile "push" publishing solution to newspapers and their advertisers.
Push publishing allows newspapers to push their content to readers via an application that resides on the smart phone. An icon that is branded for the newspaper resides on the phone’s desktop, giving the newspaper daily interaction with its users.
Sep 26, 2008 || No Comments »
Industry News
Microsoft Teams Up With CNBC to Extend Its Mobile Advertising Syndication Alliance
Microsoft Corp. and CNBC Inc., on September 22, announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s U.S. mobile audience of 1.1 million unique monthly visitors. This alliance represents Microsoft’s first mobile ad syndication deal in the U.S. and is an extension of the companies’ online advertising collaboration announced last December.
Sep 25, 2008 || No Comments »
Industry News
IAB and Five UK Mobile Operators Come Together to Promote Mobile Advertising
The "BIG" five mobile operators in the UK – 3, O2, Orange, T-Mobile and Vodafone UK, on September 23, partnered with IAB to form a Mobile Steering Group (MSG) to oversee and advise on the trade body’s strategy to educate the advertisers and agencies about the benefits of mobile advertising.
With significant funding from all five UK operators, IAB will officially widen its remit to serve the mobile advertising industry and extend their offering with a series of initiatives over the next 12 months and beyond. With plans to hire a senior mobile manager in October, the IAB aims to grow the medium through dedicated events, educational publications and research essential to its development.
